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About us
The Brand
We Run the World is all about running and taking care of our beautiful planet. We Run the World spells out the togetherness within the running community and the magics of running. We love the sport, it makes us feel good and sometimes we don’t even know why we run, we just run! And whenever you make personal improvements – may it be 1 second faster, 1 km longer or getting that stride right – you feel that anything is possible! We dream about discovering the world in our running shoes, without leaving any carbon imprint neither from how we move nor from what we wear. Runners are picky about our own running gear (right?) and want every detail and function to be just right. That’s why We Run the World develop these pieces of garments, of which we’ve always dreamt.
Mission and Vision
Our Mission is to develop and produce high-functional, inspirational performance wear with minimum impact on the planet. We do this by scrutinizing each part of the value chain and staying on top of what’s best for the environment and for the runner.
Our Vision is a global fashion system that is miles greener than that of today. We Run the World acts for pushing change in the way humans produce and consume clothing, now. We want to bring transparency, honesty and understanding to consumers because making sustainable purchase decisions is rarely an easy task! We are all part of the fashion system – whether we’re into fashion or not – and turning bad impact into good is all about a joint effort. Let’s work together and let’s feel good about we do and what we wear!
The Team
We are runners, surfers, cyclists, designers, journalists, entrepreneurs and adventurers and we all share our passion for sustainable development, innovation and the performing experience.
The Founder
We Run the World was founded in Varberg, Sweden, in 2020 by Swedish runner Cecilia Jeverstam who has a BBA Degree in Marketing and Fashion Merchandising from Baylor University, USA, and a recent Master’s Degree in Textile Value Chain Management from the Swedish School of Textiles. Cecilia has a broad background within the fashion industry, having worked a decade with global fashion trends in Sweden and in Paris.
On the athletic side, Cecilia has essentially run all of her life and ran her first cross country race at the age of eight. She has competed in distances ranging from the 1500m to marathon. Cecilia ran at a national level for Baylor University track and cross country teams (US), Mölndals AIK (Sweden) as well as for Nice Côte d’Azur Athétisme (France). At present, she can’t stop discovering the different disciplines of running.